SCOTÁ LABS / BRAND GUIDELINES
Our brand, thoughtfully built.
The essentials for creating with Scotá Labs.
01 — Logo
%20scale(0.1884057971)%20translate(-295%20-236)%22%3E%3Cpath%20d%3D%22M434%20236c-77%200-139%2064-139%20147%200%2081%2063%20130%20143%20148%208%202%2016%200%2021-5%205-4%205-9-1-14q-19.5-13.5-33-30c-13-17-18-31-13-44%2012-29%2043-48%2076-48%2044%200%20123%2030%20168%2030%2041%200%2072-38%2072-90s-38-94-85-94zm156%20552c77%200%20139-64%20139-147%200-81-63-130-143-148-8-2-16%200-21%205-5%204-5%209%201%2014q19.5%2013.5%2033%2030c13%2017%2018%2031%2013%2044-12%2029-43%2048-76%2048-44%200-123-30-168-30-41%200-72%2038-72%2090s38%2094%2085%2094z%22%2F%3E%3C%2Fg%3E%3Cpath%20d%3D%22M140.480%2086.200Q131.120%2086.200%20124.720%2081.440Q118.320%2076.680%20116.920%2068.480L125.640%2067.160Q126.960%2072.400%20131.120%2075.360Q135.280%2078.320%20140.960%2078.320Q146.360%2078.320%20150.100%2075.820Q153.840%2073.320%20153.840%2069.120Q153.840%2066.160%20151.940%2064.380Q150.040%2062.600%20146.600%2061.560L131.840%2057.200Q129.880%2056.640%20128.280%2055.960Q126.680%2055.280%20124.920%2054.080Q123.160%2052.880%20121.940%2051.400Q120.720%2049.920%20119.940%2047.680Q119.160%2045.440%20119.160%2042.760Q119.160%2035.000%20124.980%2030.600Q130.800%2026.200%20139.800%2026.240Q148.600%2026.320%20154.500%2030.760Q160.400%2035.200%20162.160%2043.120L153.200%2044.640Q152.280%2039.840%20148.520%2037.040Q144.760%2034.240%20139.680%2034.160Q134.800%2034.080%20131.400%2036.400Q128.000%2038.720%20128.000%2042.360Q128.000%2043.760%20128.560%2044.900Q129.120%2046.040%20129.940%2046.800Q130.760%2047.560%20132.060%2048.220Q133.360%2048.880%20134.420%2049.240Q135.480%2049.600%20136.960%2050.000L147.600%2053.000Q149.120%2053.440%20150.120%2053.740Q151.120%2054.040%20152.860%2054.760Q154.600%2055.480%20155.760%2056.220Q156.920%2056.960%20158.320%2058.180Q159.720%2059.400%20160.560%2060.820Q161.400%2062.240%20161.980%2064.240Q162.560%2066.240%20162.560%2068.560Q162.560%2072.800%20160.780%2076.200Q159.000%2079.600%20155.960%2081.760Q152.920%2083.920%20148.960%2085.060Q145.000%2086.200%20140.480%2086.200Z%22%2F%3E%3Cpath%20d%3D%22M187.960%2086.200Q181.480%2086.200%20176.720%2083.240Q171.960%2080.280%20169.540%2075.160Q167.120%2070.040%20167.080%2063.400Q167.160%2053.200%20172.800%2046.900Q178.440%2040.600%20188.080%2040.600Q195.160%2040.600%20200.160%2044.140Q205.160%2047.680%20206.800%2053.760L198.480%2056.160Q197.240%2052.560%20194.420%2050.520Q191.600%2048.480%20187.960%2048.480Q182.040%2048.480%20179.020%2052.540Q176.000%2056.600%20175.960%2063.400Q176.000%2070.280%20179.080%2074.300Q182.160%2078.320%20187.960%2078.320Q195.600%2078.320%20198.320%2071.120L206.800%2073.120Q204.680%2079.480%20199.800%2082.840Q194.920%2086.200%20187.960%2086.200Z%22%2F%3E%3Cpath%20d%3D%22M230.920%2086.200Q221.280%2086.200%20215.520%2079.860Q209.760%2073.520%20209.760%2063.360Q209.760%2053.200%20215.580%2046.900Q221.400%2040.600%20230.920%2040.600Q240.560%2040.600%20246.340%2046.920Q252.120%2053.240%20252.120%2063.360Q252.120%2073.560%20246.320%2079.880Q240.520%2086.200%20230.920%2086.200ZM230.920%2078.320Q236.920%2078.320%20240.080%2074.260Q243.240%2070.200%20243.240%2063.360Q243.240%2056.440%20240.080%2052.460Q236.920%2048.480%20230.920%2048.480Q224.840%2048.480%20221.740%2052.480Q218.640%2056.480%20218.640%2063.360Q218.640%2070.320%20221.800%2074.320Q224.960%2078.320%20230.920%2078.320Z%22%2F%3E%3Cpath%20d%3D%22M284.040%2048.520L271.200%2048.520L271.200%2067.600Q271.200%2068.000%20271.200%2069.000Q271.200%2070.000%20271.200%2070.380Q271.200%2070.760%20271.220%2071.540Q271.240%2072.320%20271.300%2072.700Q271.360%2073.080%20271.460%2073.640Q271.560%2074.200%20271.720%2074.600Q271.880%2075.000%20272.080%2075.360Q273.000%2076.920%20274.780%2077.660Q276.560%2078.400%20278.860%2078.360Q281.160%2078.320%20284.040%2077.920L284.040%2085.000Q279.800%2085.720%20276.040%2085.680Q272.280%2085.640%20269.100%2084.140Q265.920%2082.640%20264.400%2079.760Q264.000%2079.000%20263.720%2078.280Q263.440%2077.560%20263.260%2076.660Q263.080%2075.760%20262.980%2075.160Q262.880%2074.560%20262.840%2073.440Q262.800%2072.320%20262.780%2071.820Q262.760%2071.320%20262.780%2069.900Q262.800%2068.480%20262.800%2068.000L262.800%2048.520L254.520%2048.520L254.520%2041.800L262.800%2041.800L262.800%2029.800L271.200%2029.800L271.200%2041.800L284.040%2041.800Z%22%2F%3E%3Cpath%20d%3D%22M310.200%2021.400L318.320%2021.400L312.640%2035.400L307.200%2035.400ZM325.160%2048.840Q326.680%2052.000%20326.680%2058.400L326.680%2085.000L319.280%2085.000L319.280%2078.720Q314.040%2086.200%20303.720%2086.200Q296.840%2086.200%20292.980%2082.500Q289.120%2078.800%20289.120%2073.240Q289.120%2063.680%20299.320%2060.440Q304.000%2059.040%20317.120%2057.240Q318.000%2057.120%20318.440%2057.080Q318.240%2052.520%20315.960%2050.420Q313.680%2048.320%20308.680%2048.320Q305.040%2048.320%20302.280%2050.000Q299.520%2051.680%20298.480%2055.120L290.680%2052.720Q292.280%2047.000%20296.860%2043.800Q301.440%2040.600%20308.760%2040.600Q314.720%2040.600%20318.960%2042.640Q323.200%2044.680%20325.160%2048.840ZM305.200%2079.360Q310.200%2079.360%20313.440%2076.820Q316.680%2074.280%20317.480%2070.800Q318.280%2068.480%20318.360%2064.040Q306.800%2065.760%20303.360%2066.760Q297.400%2068.760%20297.400%2073.160Q297.400%2075.840%20299.380%2077.600Q301.360%2079.360%20305.200%2079.360Z%22%2F%3E%3Cpath%20d%3D%22M385.120%2085.000L350.680%2085.000L350.680%2027.400L359.040%2027.400L359.040%2077.120L385.120%2077.120Z%22%2F%3E%3Cpath%20d%3D%22M423.960%2048.840Q425.480%2052.000%20425.480%2058.400L425.480%2085.000L418.080%2085.000L418.080%2078.720Q412.840%2086.200%20402.520%2086.200Q395.640%2086.200%20391.780%2082.500Q387.920%2078.800%20387.920%2073.240Q387.920%2063.680%20398.120%2060.440Q402.800%2059.040%20415.920%2057.240Q416.800%2057.120%20417.240%2057.080Q417.040%2052.520%20414.760%2050.420Q412.480%2048.320%20407.480%2048.320Q403.840%2048.320%20401.080%2050.000Q398.320%2051.680%20397.280%2055.120L389.480%2052.720Q391.080%2047.000%20395.660%2043.800Q400.240%2040.600%20407.560%2040.600Q413.520%2040.600%20417.760%2042.640Q422.000%2044.680%20423.960%2048.840ZM404.000%2079.360Q409.000%2079.360%20412.240%2076.820Q415.480%2074.280%20416.280%2070.800Q417.080%2068.480%20417.160%2064.040Q405.600%2065.760%20402.160%2066.760Q396.200%2068.760%20396.200%2073.160Q396.200%2075.840%20398.180%2077.600Q400.160%2079.360%20404.000%2079.360Z%22%2F%3E%3Cpath%20d%3D%22M454.400%2040.600Q463.360%2040.600%20468.740%2047.000Q474.120%2053.400%20474.120%2063.360Q474.120%2069.840%20471.780%2075.000Q469.440%2080.160%20464.940%2083.180Q460.440%2086.200%20454.560%2086.200Q446.640%2086.200%20441.680%2081.040L441.680%2085.000L434.240%2085.000L434.240%2027.400L442.640%2027.400L442.640%2044.760Q447.360%2040.600%20454.400%2040.600ZM453.400%2078.640Q459.200%2078.640%20462.220%2074.380Q465.240%2070.120%20465.240%2063.360Q465.240%2056.640%20462.160%2052.400Q459.080%2048.160%20453.120%2048.160Q447.400%2048.160%20444.540%2052.260Q441.680%2056.360%20441.680%2063.360Q441.680%2070.440%20444.580%2074.540Q447.480%2078.640%20453.400%2078.640Z%22%2F%3E%3Cpath%20d%3D%22M497.040%2086.160Q489.160%2086.160%20484.200%2082.680Q479.240%2079.200%20478.120%2072.880L486.680%2071.560Q487.480%2074.960%20490.380%2076.880Q493.280%2078.800%20497.600%2078.800Q501.520%2078.800%20503.740%2077.200Q505.960%2075.600%20505.960%2072.800Q505.960%2071.080%20505.120%2070.100Q504.280%2069.120%20501.980%2068.240Q499.680%2067.360%20494.360%2065.920Q486.000%2063.720%20482.760%2061.020Q479.520%2058.320%20479.520%2053.560Q479.520%2047.680%20484.100%2044.140Q488.680%2040.600%20496.320%2040.600Q503.760%2040.600%20508.680%2044.060Q513.600%2047.520%20514.320%2053.280L505.760%2054.840Q505.320%2051.760%20502.840%2049.940Q500.360%2048.120%20496.400%2047.960Q492.600%2047.800%20490.240%2049.240Q487.880%2050.680%20487.880%2053.120Q487.880%2054.600%20488.840%2055.560Q489.800%2056.520%20492.280%2057.440Q494.760%2058.360%20499.960%2059.680Q508.120%2061.760%20511.340%2064.600Q514.560%2067.440%20514.560%2072.480Q514.560%2078.880%20509.900%2082.520Q505.240%2086.160%20497.040%2086.160Z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E)
Use the original Scotá Labs artwork for all applications. Do not recreate, modify, or rearrange the symbol or wordmark.
02 — Color
Tiber 800
#06392FTiber 100
#CDEFE3Neutral 10
#FEFEFDNeutral 900
#191F2B03 — Typography
Hauora
Edit the sample, then choose a weight and size below.ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789